Assessment of the Adoption Level of Quality Management Within Jordan Media Institutions: A Communicator’s Perspective

Basim Tweissi, Naseem Twaissi, Aiman Al-Garrallah


This study aimed at identifying Jordanian media communicator’s assessment of the adoption level of the principles of media quality management within three kinds of institutions (press and news agencies, radio, television and on line journalism). Having reviewed quality management literature and literature on the principles of media professional performance, the researchers developed eight essential dimensions. Quality tested dimensions, from a journalist’s perspective, encompass continuous improvement, organizational structure and relations, management’s commitment to the principles of quality, institutional encouragement, participation, independence, editorial policies, and benchmarking.
The results showed that quality management was, to a lesser extent, adopted by media outlet in Jordan. The results also revealed that continuous improvement was the most adopted dimension, whereas the least adopted was independence. The overall mean of the adoption level of all dimensions was 3.42. These results did not, nevertheless, indicate any sign of strong and effective adoption. The results also revealed that the difference in the adoption level was attributed to media type and ownership, but not to media outlets or journalists’ expertise.


Media quality; Jordan media; Media performance; Communicator

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