The Development Strategy of Ice and Snow Tourism in Heilongjiang

Xiaochun SUN


Heilongjiang Province has abundant resources for ice and snow tourism which has a time-honored history and its development scale is relatively large. But the ice and snow tourism in other regions at home and abroad is also developing rapidly, Ice and Snow Tourism in Heilongjiang faces significant challenges. Therefore, how to develop ice and snow tourism in Heilongjiang better and faster has become a hot topic for the government, people in the tourism industry, specialists and scholars in Heilongjiang Province. First, they analyzed the current situation of ice and snow tourism in Heilongjiang deeply, based on which they looked for the developing potential of ice and snow tourism in Heilongjiang, and then they used the SWOT analytical method to propose corresponding developing strategies and solutions by analyzing the advantages, disadvantages, opportunities and challenges of ice and snow tourism in Heilongjiang Province.


Heilongjiang Province; Ice and snow tourism; SWOT analysis

Full Text:



Huang, Q. D. (2010). Study on the minority of Heilongjiang province’s traditional sporting activities. Ice and Snow Sports, (3).

Song, Y., & Liu, W. (2008). Study on development strategies of Heilongjiang province ice-snow sports industry. Ice and Snow Sports, 2008, 30(1), 87-89.

Xian, Y. D. (2010). The influence of ice and snow culture on China’s winter mass sports activities. Ice and Snow Sports, (2)

Zhu, C., & Tang, B. S. (2010). Study on the strategy of Heilongjiang province ice-snow sports tourism industry to deal with the financial crisis. Ice and Snow Sports, 32(1), 93-96.



  • There are currently no refbacks.

Copyright (c) 2015 Xiaochun SUN

Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.

Share us to:   


  • How to do online submission to another Journal?
  • If you have already registered in Journal A, then how can you submit another article to Journal B? It takes two steps to make it happen:

1. Register yourself in Journal B as an Author

  • Find the journal you want to submit to in CATEGORIES, click on “VIEW JOURNAL”, “Online Submissions”, “GO TO LOGIN” and “Edit My Profile”. Check “Author” on the “Edit Profile” page, then “Save”.

2. Submission

Online Submission:

  • Go to “User Home”, and click on “Author” under the name of Journal B. You may start a New Submission by clicking on “CLICK HERE”.
  • We only use four mailboxes as follows to deal with issues about paper acceptance, payment and submission of electronic versions of our journals to databases:;;;

 Articles published in Cross-Cultural Communication are licensed under Creative Commons Attribution 4.0 (CC-BY).


Address: 1055 Rue Lucien-L'Allier, Unit #772, Montreal, QC H3G 3C4, Canada.
Telephone: 1-514-558 6138 
Website: Http://; Http://;

Copyright © Canadian Academy of Oriental and Occidental Culture