Analysis of Categorization of Animation Script Writing’s Target Audience

Xiaona MA


In the current cultural market environment, animations take an increasing share in television audience and theatrical box office earnings year by year and commercialization and marketization of animations has become an inevitable trend in the development of animation industry. The influences of market factors play a more and more important role in script writing, and therefore, the market factors can’t be ignored during the script writing. There should be definite object of target audience in animation script writing and the proper positioning of target audience is the first factor that should be identified in the creation of animation script. Categorizing animation audiences on the basis of their psychological and physical development, aesthetic ability and aesthetic expectations has great guiding significance for the animation script writing.


Animation script; Target audience; Categorization

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