New Media Literacy Education for Children in the Context of Participatory Culture: Deficiency and Construction

Guoqiang YIN, Anping Zhou


Rapid development of new media has given birth to the so-called participatory culture. However, as an active group, children are swept along in this trend and moreover, they are thrown to the edge of danger of over-entertainment and over-consumption. This paper sorts out and defines the meaning of new media literacy of children, suggesting that all manner of effort should be made to safeguard childhood in experiencing children new media with the objective of fostering proactive target audience and the kernel of reconstructing the subject of children.


New media literacy; Education of new media literacy; Children development; Participatory culture

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