An Exploration of University Library Marketing

Yupeng SUN

Abstract


This paper will introduce the concept of marketing management of university libraries and is aimed towards carrying out market activities for a library in order to improve efficiency and service quality. Such a means of university library marketing should start the following aspects: a) establishing library marketing content; b) marketing channel applications; c) product strategy; d) marketing evaluation and feedback.


Keywords


University library; Market activities; Product strategy

Full Text:

PDF

References


Chu, J. L. (2010). The comparative analysis of domestic and foreign university library job changes from 1998 to 2007. University Library Journal, 1(2),7-7.

Ke, P., & Li, Q. (2007). Research on the digital resources in a university library. Shanxi Library Journal, (2), 1-5.

Kotler, P., & Armstrong, G. (2010). Principles of marketing (p.6, 211). Beijing: Chinese People’s Publishing House.

Zhang, X. Y., & Xu, B. (2010). Google users, a big impact on libraries. Library Theory and Practice, 1(4), 23-24.

Zheng, W. H., & Si, L. (2009). Research on the current situation and strategies of university library service marketing. Library Theory and Practice, (10), 96.




DOI: http://dx.doi.org/10.3968/%25x

Refbacks

  • There are currently no refbacks.


Copyright (c) 2014 Yupeng SUN

Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.

Share us to:   

Reminder

  • How to do online submission to another Journal?
  • If you have already registered in Journal A, then how can you submit another article to Journal B? It takes two steps to make it happen:

1. Register yourself in Journal B as an Author

  • Find the journal you want to submit to in CATEGORIES, click on “VIEW JOURNAL”, “Online Submissions”, “GO TO LOGIN” and “Edit My Profile”. Check “Author” on the “Edit Profile” page, then “Save”.

2. Submission

Online Submission: http://cscanada.org/index.php/ccc/submission/wizard

  • Go to “User Home”, and click on “Author” under the name of Journal B. You may start a New Submission by clicking on “CLICK HERE”.
  • We only use four mailboxes as follows to deal with issues about paper acceptance, payment and submission of electronic versions of our journals to databases: caooc@hotmail.com; office@cscanada.net; ccc@cscanada.net; ccc@cscanada.org

 Articles published in Cross-Cultural Communication are licensed under Creative Commons Attribution 4.0 (CC-BY).

 CROSS-CULTURAL COMMUNICATION Editorial Office

Address: 1055 Rue Lucien-L'Allier, Unit #772, Montreal, QC H3G 3C4, Canada.
Telephone: 1-514-558 6138 
Website: Http://www.cscanada.net; Http://www.cscanada.org 
E-mail:caooc@hotmail.com; office@cscanada.net

Copyright © Canadian Academy of Oriental and Occidental Culture