Female Identity Crisis under the Perspective of Consumerism ——Examples of “Female Spies” in Spy War Series

Guocong LI


Under the dual domination of economic interests and cultural mechanism, the commercial intent of the public cognition of female identity is increasingly evident. Under the dual impact of Chinese mainstream ideology and mass culture consumerism, the construction of female images in the uniquely political-characterized Chinese spy war series takes on identity confusion and “exfoliation”. The gradual diversification and personalization of female spy image have not only solidified women’s existence as a symbol of consumerism but also made it a carrier of “belief crisis”. What kind of identity crisis has happened to the female spies? And how should we view the “fall” of women identity and answer the question “who am I”?


Consumerism; Identity; Patriarchy

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Judith, B. (2009). Gender trouble: Feminism and the subversion of identity (p.14). In S. F. Song (Trans.). Shanghai: The Joint Publishing Company LTD Press.

Simone, de B. (1998). The second sex (1) (p.166). In T. Z. Tao (Trans.). Beijing: China Book Press.

Giddens, A. (1998). Modernity and self-identity (p.58). In X. D. Zhao & W.  Fang (Trans.). Beijing: The Joint Publishing Company LTD Press.

DOI: http://dx.doi.org/10.3968%2F5104


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