Research on International Communication of Ceramic Culture in Jingdezhen Tourist Attractions



As excellent traditional Chinese culture, ceramic culture needs to go to the world, play its role as a business card for cultural exchange, and let the world know more about China. The purpose of this study is to explore the international communication of ceramic culture in Jingdezhen tourist attractions, and the study takes the multimodal discourse analysis theory as the research basis and media convergence as the background. Firstly, it introduces Jingdezhen tourist attractions and their ceramic culture. Secondly, an application analysis is conducted based on multimodal theory and media convergence. Finally, a specific optimization path for the international communication of ceramic culture in Jingdezhen tourist attractions is proposed.


Tourist attraction; Ceramic culture; International communication

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