The Application of the “Three Accordance” Principles in the Translation of Foreign Publicity Texts: Taking the translation of Chinese leaders’ epidemic speech as examples

Yue ZHENG, Zihan WANG, Chenyu WANG, Ziyan WANG


This paper takes the epidemic speech of Chinese leaders as the research object, analyzes the English translation of the epidemic speech of Chinese leaders in detail based on the “Three Accordance” Principles for External Publicity. The translation techniques of foreign publicity texts are discussed - comparing words with each other, turning images into meanings and adapting to local customs. These three techniques are used in order to show the strengths of China and avoid the prejudice and better publicize Chinese opinions and attitudes.


Foreign publicity text; The “Three Accordance” Principles; Epidemic speech

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