Research on the Communication Channels and Strategies of Hangzhou City Brand from the Perspective of Internationalization

Pengfei YU, Yanghan YE, Yu ZHANG


In this paper, the authors analyze the difficult situation of Hangzhou’s brand communication channels in the context of epidemic prevention and control from the perspective of internationalization, and propose a new strategy for Hangzhou’s brand communication under the Internet medium to accelerate Hangzhou’s internationalization and further enhance its international influence.


Brand image; Culture transmission channel; Internationalization

Full Text:



Deng, J. T. (2018). The impact and countermeasures of international cultural trade barriers on the “going out” of China’s cultural products. Value Engineering, 37(20), 286-288.

Gao, J. G. (2016). The characteristic development road of famous cultural cities based on international communication—Taking Venice, Vienna and Nagoya as examples. Journal of Suzhou University of Science and Technology (Social Science Edition), 33(04), 97-101. The 19th Asian Games in Hangzhou 2022.

Liu, X., & He, Y. X. (2015). Research on the social media communication effect of Hangzhou’s international image. Journal of Zhejiang Sci-Tech University, 34(08), 318-324.

Wang, L. H., & Wang, M. X. (2021). Research on the international communication of Hangzhou’s urban cultural image. Tourism Overview, (06), 105-107.

Yin, Q. H., & Wei, H. T. (2003). Urban brand research. Journal of Hunan Institute of Technology (Social Science Edition), (04), 5-8.

Zeng, H. L., Peng, L. J., & Lu, S. Y. (2021). The current situation, problems and countermeasures of China’s export of cultural and creative products. China Collective Economy, (18), 13-14.

Zhang, Y., & Zhang, R. (2006). City brand theory. Journal of Management, (04), 468-476.



  • There are currently no refbacks.

Copyright (c) 2023 Author(s)

Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.

Share us to:   


  • How to do online submission to another Journal?
  • If you have already registered in Journal A, then how can you submit another article to Journal B? It takes two steps to make it happen:

1. Register yourself in Journal B as an Author

  • Find the journal you want to submit to in CATEGORIES, click on “VIEW JOURNAL”, “Online Submissions”, “GO TO LOGIN” and “Edit My Profile”. Check “Author” on the “Edit Profile” page, then “Save”.

2. Submission

Online Submission:

  • Go to “User Home”, and click on “Author” under the name of Journal B. You may start a New Submission by clicking on “CLICK HERE”.
  • We only use four mailboxes as follows to deal with issues about paper acceptance, payment and submission of electronic versions of our journals to databases:;;;

 Articles published in Cross-Cultural Communication are licensed under Creative Commons Attribution 4.0 (CC-BY).


Address: 1055 Rue Lucien-L'Allier, Unit #772, Montreal, QC H3G 3C4, Canada.
Telephone: 1-514-558 6138 
Website: Http://; Http://;

Copyright © Canadian Academy of Oriental and Occidental Culture