Strategies and Countermeasures of Cultural Communication and Co-operation Under the Background of “Belt and Road”

Yuxian ZHANG

Abstract


Cultural diversity is the trend of the development of the world today. The “Belt and Road” initiative needs not only the coordinated promotion of policies, facilities, trade, finance and the “five links” of the people’s hearts, but also the priority of cultural communication and exchange and Co-operation. Based on the analysis of the connotation and function of cultural communication and Co-operation, this paper makes a preliminary discussion on the strategy, realization path, mechanism construction and safeguard measures of “Belt and Road” cultural communication and communication Co-operation. It is clear that the implementation of the “Belt and Road” initiative needs to be based on “people’s hearts and minds”, and that cultural communication and exchange and Co-operation are projects of people’s support. Based on the strategic choice and its path realization, the paper constructs a mechanism of communication and communication, and promotes the ability and level of cultural communication and Co-operation by means of mechanism. It is also an effective way to realize and safeguard Belt and Road’s community of interests.


Keywords


The Belt and Road; Cultural communication; Leading strategy; Construction of mechanism; Strategies and measures

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References


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DOI: http://dx.doi.org/10.3968/11372

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