Forming Competitive Advantages of Cultural and Creative Enterprises From the Perspective of Heterogeneous Resources
Heterogeneous resources are the foundation of enterprise competitive advantage; they are formed during the long-term operation. They are valuable, scarce, not completely copied and not entirely replaced. Combining with the investigation of cultural and creative enterprises in Tianjin, this article analyzes the characteristics of resources in cultural and creative enterprises, and proves the existence of heterogeneous resources in such kind of enterprises. Dividing heterogeneous resources into physical heterogeneous resources, human heterogeneous resources and organizational heterogeneous resources, this article attains to explain the relationship between heterogeneous resources and enterprise core competitiveness, and explores the path of forming competitive advantages of cultural creative enterprises.
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