Study and Explores on CRM based on the Supply Chain Integration

Abstract

Many enterprises have not been able to understand the concept innovation for the implementation CRM, many still rely an individual customer relationship management and customer rervice approach, this approach has been hampered by inefficiency and 75 tembarked from the single enterprise understood the customer, management customer and service customer, cause to have all sorts of limitations of implementation the customer relations management, nearly 2/3 customer relations management project defeated at the end. Based on this, this article has explained the customer relations management concept from the supply chain integration's thought angle, and has carried on the exploration how to establish, perfect the enterprise supply chain integration customer relations management system and the operational mechanism.Key words: Supply chain; Integration; Customer relationship management; Customer competition; Service competition