Visitor Knowledge Consumption Behavior Pattern Classification-Based Museum Exhibition Design Studies

Xiangjun CAI, Xianchen ZHU


How to draw social public to go to museums to view various exhibitions to achieve the education function of museums in the urban public cultural service system? Combining with consumers’ learning behavior theory, this paper classifies the knowledge consumption behavior mechanism of visitors’ exhibition access, and then reaches the exhibition patterns and the solutions of visitors’ consumption experiential scenario design via onsite visitor interviews and statistical analysis on the date acquired from questionnaire surveys, to make it possible for smooth joining and matching between exhibition modes and the visitors’ behaviors to accept new knowledge so as to improve the quality to experience the city life in economy era. Key words: Behavior pattern; Knowledge acquisition; Visitor classification


Behavior pattern; Knowledge acquisition; Visitor classification

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