Measuring Quality of Service in Retail Outlets Using Fuzzy Numbers
The measurement of quality of service in any service providing organisation has been a very complex process to deal with. Most of the attributes here are intangible; largely depend upon customers’ expectations and perceptions. The quality of service may be poor, average, good, and so on depending upon the performance of the service provider. The linguistic terms like poor, average and good could be vague (fuzzy) unless various attributes of a particular service are understood precisely. In order to avoid the ambiguity of the concept associated with customers’ expectations and perceptions of service quality fuzzy numbers are widely used in many complex management issues. In this paper we focus on quantifying the quality of service in retail outlets based on some specific characteristics using fuzzy numbers. Key words: Quality of service; Retail outlets; linguistic terms; fuzzy numbers
Quality of service; Retail outlets; linguistic terms; fuzzy numbers
- There are currently no refbacks.
If you have already registered in Journal A and plan to submit article(s) to Journal B, please click the CATEGORIES, or JOURNALS A-Z on the right side of the "HOME".
We only use three mailboxes as follows to deal with issues about paper acceptance, payment and submission of electronic versions of our journals to databases:
email@example.com; firstname.lastname@example.org; email@example.com
Copyright © 2010 Canadian Research & Development Centre of Sciences and Cultures
Address: 730, 77e AV, Laval, Quebec, H7V 4A8, Canada
Telephone: 1-514-558 6138