On the Role Adjustment and Developing New Way of Small Travel Agencies in Shenyang

Abstract

This paper talks about the role adjustment and developing new way of small travel agencies in Shenyang. On the one hand, this paper talks about the feasibility of the business of small travel agencies in Shenyang based on the network theory. On the other hand, based o the analysis on the vertical distribution system in western travel agencies, this paper combined the facts of small travel agencies in Shenyang to analyze how to adjust the role to rely on big and medium-sized travel agencies to become tour agency deputies.
Key words: Small Travel agencies; Network Theory; Cooperative Business; Vertical Distribution System