INNOVATION IN MARKET: A CASE STUDY OF WAN LONG SKI RESORT

Yan-ru WAN

Abstract


This paper addresses marketing aspect in Wan Long Ski Resort. Still now no researcher has ever written any thing on the nature of ski resort in China, so in this paper our effort is to integrae the Four P’s analysis of its own company to a get a good idea of where it currently stands and show that the nature of ski business is developement orented and it needs to do a market scan to see how their current condition measures up to the demand. finally, after comparing its current status with the results from the market research, Wan Long should decide what to change and how to implement those changes.
Key words: Customer relationship, Ski industry, Blue Ocean strategy

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DOI: http://dx.doi.org/10.3968%2Fj.mse.1913035X20080204.004

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