INTERNET SERVICE MARKETING IN THE HOSPITALITY SECTOR – A CASE STUDY OF VIZERGY HOTELS

Abhishek Kumar Das

Abstract


In this paper we find how internet service marketing in today’s competitive world plays a major role in hospitality sector. This is explained with a case study of Vizergy hotels how they used their internet service marketing to get customers from all around the globe and some of the challenges of its hotels in Manhattan like Walcott facing. The paper also contains strong recommendation at the end to improve their lacking.
Key words: Service marketing, Internet, Vizergy, Hospitality Sector, Walcott

Keywords


Service marketing, Internet, Vizergy, Hospitality Sector, Walcott

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DOI: http://dx.doi.org/10.3968/j.mse.1913035X20080202.004

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