THE MARKETING STRATEGY OF THE RURAL MARKET IN THE INFORMATION AGE

Zhen LI

Abstract


With the approach of the information age and the fast development of the communication enterprises in the countryside, the rural consumer market also developes in the direction of "informatization". However, these enterprises have to deal with the… market. intense competition and the saturated situation of the city market, Therefore one of the important goal of these enterprises is to utilize the rural market’s information platform effectively and tap fully the potential of the rural market. After analyzing the main characteristics and the consumer potential of the current rural market, the article proposes some useful marketing strategies for the development of the rural market in information age, which have the practical significance for the enterprise development in the rural market.
Key words: Information age, Rural consumer market, Marketing strategy

Keywords


Information age, Rural consumer market, Marketing strategy

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DOI: http://dx.doi.org/10.3968/j.mse.1913035X20070102.014

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