Case Analysis and Problems Summary of Current Supply Chain Models of Agricultural Products in Jilin Province

Chunrong YU, Huan XU, Haoran ZHENG


By illustrating three cases including Changchun Vegetable Center Wholesale Market, Ouya Supermarket Chain-Operation Limited Company, Fubang Agricultural and Livestock Development and Cooperation Association, the paper elaborates respectively three current supply chain models of agricultural products in Jilin Province by means of case analysis, with wholesale market of agricultural products as the core, retail chain supermarket and agricultural cooperative playing a dominant role. It then makes an analysis of advantages of each model from cohesion of core enterprises, quality of products, cost control and marketing coverage, and summarizes the problems of current supply chain models of agricultural products in Jilin Province in profit distribution, logistical level, organizational degree and electronic commerce, etc..


Jilin Province; Agricultural products; Supply chain model; Case analysis; Problems

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