International Business and Management

Mahdavinia, Seyed Hessamaldin, M.s in Tourism Management, Department of Management, Ashrafi Isfahani and Almahdi Institutes, Isfahan, Iran., Iran, Islamic Republic of

• Vol 2, No 2 (2011): International Business and Management - Articles
  The Effect of Brand Equity Components on Purchase Intention: An Application of Aaker’s Model in the Automobile Industry
  Abstract  PDF

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