International Business and Management

YAO, Huili, Professor, School of Economics and Management, Jiangsu University of Science and Technology, Ph.D., research direction is the brand niche. School of Economics and management, Jiangsu University of Science and technology, Zhenjiang Jiangsu 212003, China

• Vol 5, No 2 (2012): International Business and Management - Articles
  Influencing Factors Analysis of Co-Branding Fit Degree Based on Niche Trend Theory
  Abstract  PDF

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