Research on Soft Power and Its Discipline Orientation

TANG Daixing, LI Xiaoping, YANG Xingyu


Being the soft creative power of a nation, the soft power is an integrated statement of cohesiveness, competitiveness, creativeness, and emotional appeal. The soft power is consisted of elements including unconscious passion, spiritual elasticity, and creative elasticity of system operation of a nation. Its intrinsic guidance is the humanized beliefs, ideas and knowledge; its extrinsic regulation is freedom, equality and justice; its fundamental impetus is folk-custom, art, philosophy; its basic approach is morality, aesthetics, politics and ecological environment; the polybasic and open approach of social practice is an epochal re-build of scientific culture, economic culture, political culture, civil culture, art culture, religious culture, ideological culture, ethical culture and educational culture. Systematic research on theory and practice of soft power constitute the discipline of soft power; the theoretical approach to this discipline shapes the ontology, constitution, creativeness, value, development and methodology of soft power; while its practical approach forms the practical basis, practical function and vertical developmental research of this discipline.
Key words: Hard cultural creative power; Soft cultural creative power; Ideology; Political value; National cohesive power


Hard cultural creative power; Soft cultural creative power; Ideology; Political value; National cohesive power

Full Text:




  • There are currently no refbacks.

Copyright (c)

Share us to:   


  • How to do online submission to another Journal?
  • If you have already registered in Journal A, then how can you submit another article to Journal B? It takes two steps to make it happen:

1. Register yourself in Journal B as an Author

  • Find the journal you want to submit to in CATEGORIES, click on “VIEW JOURNAL”, “Online Submissions”, “GO TO LOGIN” and “Edit My Profile”. Check “Author” on the “Edit Profile” page, then “Save”.

2. Submission

  • Go to “User Home”, and click on “Author” under the name of Journal B. You may start a New Submission by clicking on “CLICK HERE”.

We only use three mailboxes as follows to deal with issues about paper acceptance, payment and submission of electronic versions of our journals to databases:;;

 Articles published in International Business and Management are licensed under Creative Commons Attribution 4.0 (CC-BY).


Address: 1055 Rue Lucien-L'Allier, Unit #772, Montreal, QC H3G 3C4, Canada.
Telephone: 1-514-558 6138 
Website: Http:// Http://

Copyright © 2010 Canadian Research & Development Centre of Sciences and Cultures