Product Development Risk Management in Product Development Process

Hanpeng ZHANG, Yongbo MA

Abstract


It is necessary to manage product development risk in new product development process. This paper puts forward a risk management frame combined the traditional risk management framework and establishes a product development risk system in new product development, which provides new patterns for practice. It is helpful to raising the possibility of new product development success.

Key words: Product development risk management; Product development Process


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