An Entrepreneurial Transformation of Malaysian Craftmakers into Craftpreneurs: A Conceptual Study

Muhammad Abi Sofian Abdul Halim, Mohd Shaladdin Muda, Wan Abd Aziz Wan Mohd Amin


Abstract: As the Malaysia craft industry grows and becoming more complex in business industry, entrepreneurship draw more attention to the need for emphasizing on craftmakers, especially for those who are involved in small and medium enterprise. Craftmakers should think in a context of entrepreneurship to shift their paradigm on operations management and strategies their business in facing the challenges of competitive market. A good craftpreneurs are not totally depends on the product philosophy and esthetic value of their producing, however, it is emphasizes on how to utilize the minimum resources to fulfill the maximum requirement of consumer towards the product demand in a market. Hence, this conceptual study reveals that the transformation process becomes essential to translate the activity of craftmakers in craft traditions into higher personality in craftpreneursas well as in craft industry. Additionally, this study also attempts to recognize the combination of previous models which are support the transformation process, there are; AIDA concept (attention, interest, desire, action) and ASK model (attitude, skill, knowledge). As a solution, these models were given a clear picture to describe the transformation process of craftmakers into craftpreneurs, in term of independent, motivation, creative, innovative, and business appreciation.
Key words: Craftmaker; Craftpreneur; Entrepreneurship; Craft industry; Transformation process; Conceptual study


Craftmaker; Craftpreneur; Entrepreneurship; Craft industry; Transformation process; Conceptual study

Full Text:



Bakarman, A. (2002). Architectural Learning Tool. Unpublished PhD thesis, the University of Sheffield, Sheffield, UK.

Bandura, A. (1986). Social Foundations of Thought and Action. New Jersey: Prentice Hall.

Begley, T. M., and Boyd, D. P. (1987). Psychological Characteristics Associated with Performance in Entrepreneurial Firms and Smaller Business. Journal of Business Venturing, 2(6), 87-104.

Chamhuri Siwar, Abdul Hamid Jaafar & Ahmad Mad Zin. (1995). Industri Desa Semenanjung Malaysia. Bangi: Universiti Kebangsaan Malaysia.

Desai, V (2007). Dynamics of Entrepreneurial Development and Management. Mumbai: Himalaya Publishing House.

Economic Planning Unit, Prime Minister ’s Department. (2006). Nine Malaysia Plan, 2006-2010. Kuala Lumpur: Government Printers.

Einarsson, A. (2002). Entrepreneurship as a Part of the Creative Industries within the Cultural Sector in a Small Society. Review of International Comparative Management, 1(13), 208-229.

Ghouse, N. (2008). Pelestarian Mak Yong dalam adab ke-21 ini. This statements presented at the forum of “Bicara Seni Mak Yong di Abad 21” at Pusat Pengajian Seni, Universiti Sains Malaysia. Pulau Pinang.

Harvery, J. (1975). Mediaeval Craftsmen. New York: Drake.

Harvey, L., & Knight, P. (1996). Transforming Higher Education. Buckingham: Open University Press.

Hatta Azad Khan (2006). Industri Budaya dan Kreatif dalam Konteks Globalisasi. Procedding paper for Persidangan Seni Budaya dan Warisan Pendidikan Seni Budaya dan Warisan diabad 21: Teori dan Praktis, PWTC, Kuala Lumpur.

Heckscher, C., Eisenstat, R. A., & Rice, T. J. (1994). The Post-Bureaucratic Organization: New Perspectives on Organizational Change. Thousand Oaks, 3(7), 129-177.

Kraftangan Malaysia. (2008). Portal Rasmi Perbadanan Kemajuan Kraftangan Malaysia.

Lamb, C.W., Hair, J.F., & McDaniel, C. (2004). Marketing (7th Edition). Canada: Thompson Learning.

Lewis, P.S., Goodman, S.H., & Fandt, P.M. (2001). Management: Challenges in the 21st Century. USA: Thomson Learning.

McClelland, D.C. (1961). Characteristics of Successful Entrepreneurs. Journal of Creative Behavior, 21(3), 53-67.

Rais Yatim. (2006). Ministry of of Arts, Culture and Heritage: Keynote address in Majlis Perasmian Persidangan Seni Budaya dan Warisan. Kuala Lumpur: Putra World Trade Center.

Rotter, J. B. (1966). Generalized Expectancies for Internal Versus External Control of Reinforcement. Psychological Monographs: General and Applied, 80(1), 1-28.

Shane, S., Locke, E.A., & Collins, C.J. (2003). Entrepreneurial Motivation. Human Resources Management Review, 13(5), 86-102.

Siti Zainon Ismail. (1997). The Traditional Malay Handicraft Design. Kuala Lumpur: Dewan Bahasa Pustaka.

Siti Zainon Ismali. (1986). Rekabentuk Kraftangan Melayu Tradisi. Kuala Lumpur: Dewan Bahasa Pustaka.

Sunario, T. (2008). Boosting Indonesians Creative Industries. Jakarta: Indonesia Digest.

Wan Hashim Wan The. (1996). Malay Handicraft Industries: Origins and Development. Kuala Lumpur: Dewan Bahasa & Pustaka.

Zimmerer, T.W., & Scarborough, N.M. (2005). Essentials of Entrepreneurship and Small Business Management (4th and International Edition). New Jersey: Prentice Hall.



  • There are currently no refbacks.

Copyright (c)

Share us to:   


  • How to do online submission to another Journal?
  • If you have already registered in Journal A, then how can you submit another article to Journal B? It takes two steps to make it happen:

1. Register yourself in Journal B as an Author

  • Find the journal you want to submit to in CATEGORIES, click on “VIEW JOURNAL”, “Online Submissions”, “GO TO LOGIN” and “Edit My Profile”. Check “Author” on the “Edit Profile” page, then “Save”.

2. Submission

  • Go to “User Home”, and click on “Author” under the name of Journal B. You may start a New Submission by clicking on “CLICK HERE”.

We only use three mailboxes as follows to deal with issues about paper acceptance, payment and submission of electronic versions of our journals to databases:;;

 Articles published in International Business and Management are licensed under Creative Commons Attribution 4.0 (CC-BY).


Address: 9375 Rue de Roissy Brossard, Québec, J4X 3A1, Canada 
Telephone: 1-514-558 6138 
Website: Http:// Http://

Copyright © 2010 Canadian Research & Development Centre of Sciences and Cultures