Competitive Strategies of the Turkish Manufacturing Enterprises: The Case of Kayseri/Turkey



Abstract: The competition of firms and their strategies are important issues for the strategic management literature. This study investigates the competitive strategies adopted by the manufacturing enterprises in Kayseri, Turkey. In our research, we use the Porter’s generic strategies to evaluate firms’ competitive behavior. These competitive strategies developed by M.E. Porter are cost leadership, differentiation and focus. In addition to these strategies, this research also examines the internationalization strategy as a competitive strategy.
Data was collected from manufacturing enterprises in Kayseri, Turkey by questionnaires. Confirmatory factor analysis within the context of the structural equation modeling (SEM) using LISREL was used to test the hypothesis.
As a result the study suggests that while manufacturing enterprises adopt cost leadership, differentiation and internationalization strategies, they do not usually prefer the focus strategy in Turkey.
Key words: Competitive strategy; Business strategy; Structural equation modeling


Competitive strategy; Business strategy; Structural equation modeling

Full Text:



Bamberger, I. (1989). Developing Competitive Advantage in Small and Medium Size Firms. Long Range Planning, 22(5), 80-88.

Bartol, K.M. and David C. Martin. (1991). Management. Mc Graw Hill.

Brewerton P. and Milliward. L. (2001). Organizational Research Methods. Sage Publication.

Byrne, B.M. (1998). Structural Equation Modeling with LISREL, PRELIS and SIMPLIS: Basic Concepts, Applications, and Programming. Lawrence Erlbaum Associates Publishers.

Çavusgil, S.T. (1980). On the Internationalization Process of Firms. European Research, 8, 273-281.

David, F.R. (2001). Strategic Management (Eight Edition). Prentice Hall.

Grant, R.M. (1991). The Resource-Based Theory of Competitive Advantage: Implications for Strategy Formulation. California Management Review, Spring, 114-135.

Hair, Joseph.F., William C. Black, J. Barry Babin, Rolph E. Anderson, Ronald L. Tatham. (2006). Multivariate Data Analysis (Sixth Edition). New Jersey: Pearson/Prentice Hall.

Hitt, M.A., R.D Ireland, R.E. Hoskisson. (2003). Strategic Management Competitiveness and Globalization (Fifth Edition). Thomson South, Western.

Jöreskog, Karl G and Dag Sörbom. (1993). LISREL 8: Strucrural Equation Modeling with The SIMPLIS Command Language. SSI Scientific Software International.

Klein, J. (2002). Beyond Competitive Advantage. Strategic Change, 11, 317.

Li, L., Li, D. and Dalgic, T. (2004). Internationalization Process of Small and Medium-Sized Enterprises: toward a Hybrid Model of Experiential Learning and Planning. Management ternational Review, 44(1), 93-116.

Melin, L. (1992). Internationalization as a Strategy Process. Strategic Management Journal, 13, 99-108. Merriam-Webster's Collegiate Dictionary (10th ed.).(1993). Springfield, MA: Merriam-Webster.

Miller, D. and P.H. Friesen. (1986). Porter's (1980) Generic Strategies and Performance: An Empirical Examination with American Data. Organization Studies, 7(1), 37-55.

Nakip M. (2003). Pazarlama Araştırmaları Teknikler ve (SPSS Destekli) Uygulamalar. Ankara: Seçkin Yayıncılık.

Papatya, N. (2003). Kaynak Tabanlılık Görüşü. Ankara: Nobel Yayın Dağıtım.

Porter M.E. (1980). Competitive Strategy. New York: Free Press.

Porter, M.E. (1987). From Competitive Advantage to Corporate Strategy. Harvard Business Review, (May-June), 43–59.

Porter, M.E. (1998). Competitive Advantage Creating and Sustaining Superior Performance With a New Introduction. Free Press.

Şimşek, Ö.F. (2007). Yapısal Eşitlik Modellemesine Giriş Temel İlkeler ve LISREL Uygulamaları. Ankara: Ekinoks Eğitim Yayıncılık.

Tatlıdil, H. (1992). Uygulamalı Çok Değişkenli İstatistik. Ankara: Akademi Matbaası.

Wan, Z. (2004). Competitive Strategy, Competitive Forces and Business Level Performance in The U.S. Upholstered, Wood Household Furniture Industry (Unpublished PhD. Dissertation). USA: Mississippi State University.

Yılmaz, V. (2004). Consumer Behavior of Shopping Center Choice. Social Behavior and Personality, 32(8), 783-790.



  • There are currently no refbacks.

Share us to:   


  • How to do online submission to another Journal?
  • If you have already registered in Journal A, then how can you submit another article to Journal B? It takes two steps to make it happen:

1. Register yourself in Journal B as an Author

  • Find the journal you want to submit to in CATEGORIES, click on “VIEW JOURNAL”, “Online Submissions”, “GO TO LOGIN” and “Edit My Profile”. Check “Author” on the “Edit Profile” page, then “Save”.

2. Submission

  • Go to “User Home”, and click on “Author” under the name of Journal B. You may start a New Submission by clicking on “CLICK HERE”.

We only use three mailboxes as follows to deal with issues about paper acceptance, payment and submission of electronic versions of our journals to databases:;;

 Articles published in International Business and Management are licensed under Creative Commons Attribution 4.0 (CC-BY).


Address: 9375 Rue de Roissy Brossard, Québec, J4X 3A1, Canada 
Telephone: 1-514-558 6138 
Website: Http:// Http://

Copyright © 2010 Canadian Research & Development Centre of Sciences and Cultures