The Impact of Promotional Mix Elements on Consumers Purchasing Decisions
There is a statistically significant effect of the following promotional elements: advertising, Personal Selling, and sales promotion practiced by Jordanian shareholding Ceramic and glass production companies on consumers purchasing decision. There is no statistically significant effect of the Publicity, and public relations practiced by Jordanian shareholding Ceramic and glass production companies on consumers purchasing decision.
Key words: Promotional mix; Consumer purchasing decision; Viral marketing; Ceramic and glass production companies
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