The Study of Improving the Flexibility of Enterprises Patents Strategy by Patents Options Growth Matrix

ZHONG Qiaozhen

Abstract


Because the changing need of customers and the technology continues to develop, we must improve the flexibility of the enterprise business strategy. Enterprise patent strategy plays an important role in maintaining competitive advantage. Improving the flexibility of enterprise patent strategy contribute to achieving business goals. Firstly, we comprehensively analyze the previous relevant study of strategic flexibility Promotion Strategy. Also, we point out the need for improvement. According to the characteristics of the patent option, it must combine with patent strategy goal. The patent option growth matrix allows us to dynamic program the Enterprise patent strategy. We deeply analyze how to improve the flexibility of enterprises patents strategy.
Key words: Patents options growth matrix; The flexibility of enterprise patent strategy; Improve

Keywords


Patents options growth matrix; The flexibility of Enterprise patent strategy; Improve

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DOI: http://dx.doi.org/10.3968%2F10.3968%2F4773

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