Translators’ Subjectivity in External Publicity Translation

Fang SUN


As a means of making China known to the outside world and a bridge between China and foreign countries, external publicity translation functions as a helper for the target language readers to learn more about China. Therefore when it comes to the translation materials bearing cultural gaps and items specific to China, translators have the need to make these materials understandable to foreign readers, that is, adding further interpretation and explanation before and during the translation process.


External publicity translation; Translator’s subjectivity; Explainer translation

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Epstein, Lin, X. Q., & Shen, S. R. (2000). More attention needed in external publicity translation. China Translation, (6), 2-4.

Huang, Y. Y. (2005). Sticking to the “three close” principle in external publicity translation. China Translation, (6).

Jia, W. B. (2000). Chinese-English translation of current essays. China Translation & Publishing Corporation.

Yuan, X. N. (2005). Translation strategies in external publicity translation. China Translation, (1), 75-77.

Zhang, J. (2008). A coursebook of journalism translation. Shanghai Foreign Education Publisher.



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