Problems of SNS E-Commerce Development in China and Countermeasures

XiaoLin ZHOU, Fang HU, Aiwei ZHANG

Abstract


With the development of electronic commerce, the economic development gradually depends on it. In recent years, a new way of electronic commerce known as SNS (Social Network Service) emerging network applications, has become the most popular in the current Internet industry of China’s ,SNS sites have mushroomed emerged, which are widely welcomed and sought after by users.

In this article, first, we show the conception of the SNS and its classification. Second we analyze the status quo of the SNS in China and find what happened in the area. Third, we make the analysis of the problems which we offered previously. Finally, we put forward some of the suggestions and countermeasures which are suitable for the development of SNS which are based on the analysis of the problems.

 


Keywords


Social network service; E-commerce; The Internet environment

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References


Zheng, Y. J. (2008).The discussion of interpersonal communication model into reality as a campus SNS network. Journal of Guangdong Polytechnic Normal University, 3(3), 10-11.

Shen, Y. C. (2008). A study on marketing strategy of China SNS website. Communication University of China, 5(12), 20-21 2008

Liang, S. M. (2012). Exploration of SNS website implantable marketing. Managers, 3(6), pp.41-43.

Du, W. (2012). The research on the profit mode of Chinese SNS website. East China Normal University, 7(10), pp.33-34

Hu, Y. (2012). The research on the new mode of profit of domestic SNS website. Science and Technology Pioneering, 5(5), 102-103




DOI: http://dx.doi.org/10.3968%2F3779

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