Analysis University Identity System (UIS) in the Perspective of Soft Power
The paper explains the basic connotation of University Identity System (UIS) and analyzes the process of the theory of UIS developing at first. On this basis, the paper puts forward the fundamental principles of strategic designing UIS, such as systematic principle, principle of unity, uniqueness principle, dynamic principle and aesthetic principle, and it also advances that there are some problems and some thoughts which universities must pay attention to when introducing and implementing UIS.
Key words: Soft power; University mind identity system; University identity system
LU, Jianmin, & XIA, Quan (2004). The Brand Strategy of Jinan University in the Perspective of UIS. Higher Education Exploration, (3).
WANG, Guoping (2004). Brand Strategy: The Necessary Choice of China’s Higher Education. Researches in Higher Education of Engineering, (3).
WANG, Guoping (2005). On Process Management of Building Colleges’ Brand. Jiangsu Higher Education, (1).
ZHOU, Hongwu (2004). My Humble Opinion About the Introduction of CIS Strategy into College. Journal of Tongji University Social Science Section, (4).
- There are currently no refbacks.
If you have already registered in Journal A and plan to submit article(s) to Journal B, please click the CATEGORIES, or JOURNALS A-Z on the right side of the "HOME".
We only use three mailboxes as follows to deal with issues about paper acceptance, payment and submission of electronic versions of our journals to databases: firstname.lastname@example.org; email@example.com; firstname.lastname@example.org
Copyright © Canadian Academy of Oriental and Occidental Culture
Address: 758, 77e AV, Laval, Quebec, H7V 4A8, Canada
Telephone: 1-514-558 6138