Impact of Inter-firm Relationship Fairness in Strategic Alliance on Relationship Commitment -- Mediating Effects of Inter-firm Trust
As one of the core influencing factors of inter-firm relationship, relationship commitment has an important effect on the continuity of the inter-firm cooperative relationship and the enhancement of cooperative performance. By selecting 230 enterprises in Jiangsu as the study samples, collecting data through questionnaires and using an intermediary model, the impact imposed by inter-firm relationship fairness on the relationship commitment is studied and the mediating effect of inter-firm trust is testified in this paper. The results show that a route by which the relationship fairness affects the relationship commitment does exist in the sector of inter-firm cooperative relationship in China. Among them, distributive fairness can not only promote affective commitment directly, but also in the meantime bring in an indirect effect on the affective commitment through talent trust, while procedural fairness imposes positive impacts on affective commitment mainly by talent trust, the mediating variable. Besides, the improvement of interaction fairness can directly reduce the level of inter-firm calculative commitment on the one hand, and meanwhile helps to improve the inter-firm benevolent trust level and indirectly affects the calculative commitment on the other hand.
Key words: Relationship fairness; Relationship commitment; Inter-firm trust; Mediating effect
Morgan, Robert M., Hunt, Shelby D. The Commitment-trust Theory Of Relationship Marketing [J]. Journal of Marketing, 1994, 58(7), 20-38.
Pan Wen’an, Zhang Hong. Impacts of Trust and Commitment between Supply Chain Partners on Cooperative Performance [J]. Psychological Science, 2006(6), 1502-1506.
Kiran Karande, Jungbok Ha,Anusorn Singhapakdi. The Role of Contextual Factors in Relationship Commitment of Buyers to Foreign Suppliers: A Survey of Korean Importers [J]. Industrial Marketing Management, 2008, 37(10), 856-862.
Yi Liu, Chenting Su, Yuan Li, Ting Liu. Managing Opportunism in a Developing Interfirm Relationship: The Interrelationship of Calculative and Loyalty commitment [J]. Industrial Marketing Management, 2010, 39(7), 844-852.
Johnston, D.M. McCutcheon, F.I. Stuart, H. Kerwood. Effects of Supplier Trust on Performance of Cooperative Supplier Relationships [J]. Journal of Operations Management, 2004, 22(1), 23-38.
Lohtia, Daniel C. Bello, Teruhisa Yamada, David I. Gilliland. The Role of Commitment in Foreign-Japanese Relationships: Mediating Performance for Foreign Sellers in Japan [J]. Journal of Business Research, 2005, 58(8), 1009-1018.
Anderson E., Weitz B. The Use of Pledges to Build and Sustain Commitment in Distribution Channels [J]. Journal of Marketing Research, 1992, 29(2), 18-34.
Geyskens, I. Steenkamp, and Kumar. Generalizations About Trust in Marketing Channel Relationships Using Meta-Analysis [J]. International Journal of Research in Marketing, 1998, 15(7), 223-248.
Corsten, D. and N. Kumar. Do Suppliers Benefit from Collaborative Relationships with Large Retailers? - An Empirical Investigation of ECR Adoption [J]. Journal of Marketing, 2005, 69(7), 80-94.
Scheer, L. K., N. Kumar, J.-B. E. M. Steenkamp. Reactions to Perceived Infairness in U.S. and Dutch Interorganizational Relationships [J]. Acad. Management J. 2003, 46(3), 303-316.
Seiders, K., and Berry, L. L.. Service Fairness: What It is and Why It Matters [J]. Academy of Management Executive, 1998, 12 (2), 8-20.
Sparks, B. A. and J. R. McColl-Kennedy. Justice Strategy Options for Increased Customer Satisfaction in a Services Recovery Setting [J]. Journal of Business Research, 2001, 54(12), 209-218.
Maxham III, J. G., and Netemeyer, R. G.. Firms Reap What They Sow: The Effects of Shared Values and Perceived Organizational Justice on Customers’ Evaluations of Complaint Handling [J]. Journal of Marketing, 2003, 67(1), 46-62.
Shi Huibin, Li Yuan. Study and Comment on Alliance Management Based on Fairness Theory [J]. Science of Science and Management of Science & Technology, 2008(4), 161-168.
Wu Zhiwei, Chen Ying. Relationship Fairness, Inter-firm Trust and Cooperative Performance [J]. Science of Science and Management of Science & Technology, 2010(11), 143-149.
Wu Zhiwei, Chen Ying. Empirical Research on Dimensional Measurement of Inter-firm Relationship Fairness [J]. Soft Science, 2011(1), 110-113.
Iverson, R. D. and P. Roy. A Causal Model of Behavioral Commitment: Evidence from a Study of Australian Blue-collar Employees [J]. Journal of Management, 1994, 20 (1), 15-41.
Allen and Meyer. Affective, Continuance, and Normative Commitment to the Organization: An Examination of Construct Validity [J]. Journal of Vocational Behavior, 1996, 49(3), 252-276.
Brook, A., & Zeitz, G. Impacts of Total Quality Management and Perceived Justice on Organizational Commitment of Hospital Nursing Staff [J]. Journal of Quality Management, 1999, 4(1), 69-93.
Liu Ya, Long Lirong. Impact of Organizational Fairness on Organization Result Variables [J]. Management World, 2003(3), 126-132.
Sarminah Samad. The Contribution of Demographic variables: Job Characteristics and Job Satisfaction on Turnover Intentions [J]. Journal of International Management Studies, 2006, 1(1).
Kumar, N. L. K. Scheer, and J.-B. E. M. Steenkamp. The Effects of Supplier Fairness on Vulnerable Resellers[J]. Journal of Marketing Research, 1995, 32(2), 54-65.
Li Yuan, Yang Zhiping, Shi Huibin. Mechanism Research on the Impacts of Procedural Fairness and Distributive Fairness on Alliance Performance [J]. Management Review, 2009 (6), 759-766.
Moorman, C., G. Zaltman, and R. Deshpande. Relationships Between Providers and Users of Market Research: The Dynamics of Trust Within and Between Organizations [J]. Journal of Marketing Research, 1992, 29(8), 845-855.
Carnevale, D. G.. Organizational Trust, in Tay M. Shafritz (ed.), The International Encyclopedia of Public and Administration [M]. Westview Press, 1998.
Garbarino, Ellen and Mark S. Johnson. The Different Roles of Satisfaction, Trust, and Commitment in Customer Relationships [J]. Journal of Marketing, 1999, 63(4), 70-87.
Li Yongfeng, Si Chunlin. Empirical Research on Inter-firm Trust in Cooperative, Innovative and Strategic Alliance [J]. Research and Development Management, 2007, (12), 52-60..
Zhuang Guijun, Zhou Nan, Zhou Xiaolian, Su Chenting, Yang Zhilin. Impact of Cultural Differences on Inter-firm Trust and Commitment Willingness in Cross-cultural Marketing Channels [J]. Management Review, 2009(1), 67-76.
Werhane, P. H. Justice and Trust [J]. Journal of Business Ethics, 1999, 21(2-3), 237-249.
Zhan Zhifang, Gan Biqun. Structural Dimensionality of Travel Agency’s Service Fairness and Its Effect on Relationship Quality [J].Tourism Tribune, 2006(3), 62-67.
- There are currently no refbacks.
How to do online submission to another Journal?
If you have already registered in Journal A, then how can you submit another article to Journal B? It takes two steps to make it happen:
1. Register yourself in Journal B as an Author
Find the journal you want to submit to in CATEGORIES, click on “VIEW JOURNAL”, “Online Submissions”, “GO TO LOGIN” and “Edit My Profile”. Check “Author” on the “Edit Profile” page, then “Save”.
Go to “User Home”, and click on “Author” under the name of Journal B. You may start a New Submission by clicking on “CLICK HERE”.
We only use three mailboxes as follows to deal with issues about paper acceptance, payment and submission of electronic versions of our journals to databases: firstname.lastname@example.org; email@example.com; firstname.lastname@example.org
Copyright © Canadian Academy of Oriental and Occidental Culture
Address: 730, 77e AV, Laval, Quebec, H7V 4A8, Canada
Telephone: 1-514-558 6138