An Integrated Approach to Business English Teaching in China

Ruixue MA

Abstract


Chinese Business English Teaching (BET) has developed more rapidly since China’s entering the World Trade Organization (WTO). However, traditional BET has its problems such as too much emphasis on business knowledge and professional vocabularies, which leads to learners’ lower practical language ability. There is a great necessity to solve the problems to meet the increasing demand for high quality business talents being able to work competently in the context of economic globalization. Based on sound language teaching theories and practices, this paper proposed an integrated approach to BET which aims to cultivate business expertise rather than just teach professional terms and knowledge.

Key words: Business English Teaching (BET); Integrated approach; Task-based teaching; Application of video; Text structure analysis

Résumé L’enseignement de l’anglais des affaire en Chine (BET) s’est développé au plus rapidement depuis la Chine est entré dans l’Organisation mondiale du commerce (OMC). Toutefois, BET traditionnelle a ses problèmes qui sont trop l’accent sur la connaissance des affaires et des vocabulaires professionnels, ce qui conduit à la capacité des apprenants de langue inférieure pratique. Il ya une grande nécessité de résoudre les problèmes afin de répondre à la demande croissante pour les hauts talents d’affaires de qualité étant capable de travailler avec compétence dans le contexte de la mondialisation économique. Basé sur de solides théories d’enseignement des langues et des pratiques, ce document propose une approche intégrée de BET qui vise à cultiver l’expertise d’affaires plutôt que de simplement enseigner des conditions professionnelles et de connaissances.

Mots clés: L’enseignement de l’anglais des affaires (BET); L’approche intégrée; basée sur les tâches d’enseignement; L’application de la vidéo; Analyse de la structure du texte


Keywords


Business English Teaching (BET); Integrated approach; Task-based teaching; Application of video; Text structure analysis



DOI: http://dx.doi.org/10.3968%2Fj.css.1923669720120802.2645

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