Analysis of Lenovo Globalization Strategy and Enlightenment to Chinese Enterprises

Jing SUN

Abstract


In the “global economy” background, corporate globalization is the trend. Focus of Enterprise globalization is that enterprises to choose a good globalization strategy. This thesis to associative Lenovo enterprises as example, highlights from Chinese companies to global enterprises experience and strategic choice of Lenovo, careful study on Lenovo’s globalization strategy--investment strategy, brand strategy, marketing strategy, intellectual property strategies, and analysis of the enlightenment from Lenovo’s globalization strategies for Chinese companies.

Key words: Lenovo; Globalization strategies; Economic globalization

Résumé A dos de ‘‘l’économie mondiale’’, la mondialisation des entreprises, c’est la tendance. Objet de la mondialisation des entreprises, c’est que les entreprises de choisir une stratégie de globalisation bonne. Cette thèse d’entreprises associatives Lenovo comme par exemple, les points saillants des entreprises chinoises à l’expérience mondiale et les entreprises le choix stratégique de Lenovo, une étude attentive sur la stratégie de mondialisation de Lenovo - Stratégie d’investissement, stratégie de marque, stratégie marketing, les stratégies de propriété intellectuelle, et l’analyse de l’illumination de stratégies de globalisation de Lenovo pour les entreprises chinoises.

Mots clés: Lenovo; les stratégies de la mondialisation; la mondialisation économique


Keywords


Lenovo; Globalization strategies; Economic globalization



DOI: http://dx.doi.org/10.3968%2Fj.css.1923669720120802.1744

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