Michael Sunday Agba, A.M.Ogaboh Agba, Ekwuore M. Ushie, Azalahu Francis Akwara


The paper takes a critical look at the current rebranding project in Nigeria in the light of the mounting predominance of poverty and food insecurity in the country. It argues that attempt to upgrade the image of Nigeria within and aboard without putting in place workable structures/programmes of “solutionalising” Nigerian endemic problems of poverty, food crisis, unemployment, epileptic power supply, and the likes makes the rebranding project abstract, cosmetic and a wishful thinking. Thus, the paper advocates that the rebranding should begin by addressing the leadership question, poverty, food insecurity, corruption and the decay in Nigerian education system.

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DOI: http://dx.doi.org/10.3968%2Fj.css.1923669720090506.001


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