Traditional Carving Art and Modern Advertising Design

Jianwen LI, Ying LI

Abstract


This paper studies carving art and modern advertising design, teases out the origin and features of form of carving art, explores the cultural spirit and artistic value of carving art, elaborates carving art’s linguistic characteristics, forms and aesthetic similarities between modern advertising combined with examples, analyze innovation and integration of traditional carving art and modern advertising design, in order to develop and enrich the form of local design language.


Keywords


Seal carving signet; Traditional culture; Advertising design

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References


Gu, S. Z. (2006). One hundred lectures of carving handicraft. Henan Arts Publishing House.

He, X. F. (2003). Advertising communication and cultural sharing. Contemporary Spread.

Hu, Y. (2012). Chinese signet. Huangshan Publishing House.

Huang, T., Li, L. J., & Zhuang, X. Z. (2007). Calligraphy and seal carving. Beijing: Higher Education Press.

Ji, L. (2013). A visual extension and contemporary value of the calligraphy art. New Art.

Li, Z. H., & Zhang, W. D. (1988). Discussion on Chinese traditional culture.

Pan, L. S. (2000). Chinese traditional culture and Chinese characters decoration. China Light Industry Press.




DOI: http://dx.doi.org/10.3968%2F4561

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