Analysis of NYOP Business Model: Take Pricelinefor Example

Luhan LI

Abstract


With the popularization of global information technology in the world, the Internet companies develop rapidly. Now, Priceline.com is the world’s largest Internet service online travel company since its build in 1998. The success is mainly due to its core business model Name Your Own Price (referred NYOP). This paper introduces Priceline’s development and operation of NYOP unique business model. Innovative business model achieves without putting in a lot of resources in the case of lean value creation. This article also analyzes the reasons that NYOP make Priceline success. Finally, paper analyzes the company’s future development and the potential development in China.


Keywords


Priceline.com; Online travel; Name your own price; Business model; Market potential

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References


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DOI: http://dx.doi.org/10.3968%2F4499

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