The Driving Mechanism of Rural Youth Self-Employment: Innovation or Imitation?

Xianqi ZHANG, Lili ZHANG, Guihua YU, Wei YUAN

Abstract


“Whether to start a business” and “Which industry to choose” in the entrepreneurial behavior of rural youth will show interesting characteristics of “path dependence”. At the same time, the rural natural environment, financial environment, social environment, policy environment, cultural environment and more other external environment also have an important influence on the entrepreneurial behavior of rural youth. Under the background of the current of times and rural revitalization strategy of “mass entrepreneurship and innovation” to further promote the entrepreneurship of rural youth and improve the level of independent entrepreneurship that depends on revealing the growth mechanism of rural youth independent entrepreneurship. Is there “entrepreneurial imitation” in rural youth entrepreneurship? Entrepreneurial imitation through what kind of transmission path to affect independent entrepreneurial decision-making? Do individual heterogeneity and entrepreneurial environment play a moderating effect in imitative entrepreneurship?

Keywords


Entrepreneurship; Motivation mechanism; Entrepreneurial imitation; Entrepreneurial behavior

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References


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Huang, L. (2020). Research on the impact of rural college students’ returning to hometowns to start a business on the local agricultural economy under the background of urbanization--Comment on “Agricultural Entrepreneurship Management”. Plant Quarantine, 34(05), 88.

Liang, Z. G., Sun, L. L., & Hu, S. H. (2020). The cultivation of rural entrepreneurial talents for college students from the perspective of culture and art——Comment on “Agricultural Entrepreneurship Theory and Practice Research”. Chinese Edible Fungus, 39(08), 273.

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DOI: http://dx.doi.org/10.3968/12347

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