The Selection of Service Model and Development Path of Informationization in Rural Areas: Based on the data of Chongqing City in China

Zhihong ZENG, Xiaoying ZENG


The informationization of the rural areas is a complex systemic project because of its long period of cost-recovery, slow effects and high risks in investment. On one hand, it has its advantageous realistic base, increasingly improved environment, better infrastructures and information-based service; on the other hand, there are many bottlenecks of the inequality in public service. Therefore, the informationization of the rural areas in China should be carried out step by step in different regions. Evidently, it is meaningful to explore, test and promote a service mode suitable for Chinese rural areas by concluding the practices of informationization in the rural areas of Chongqing and learning from the advanced concepts and successful experiences of the developed areas. By improving the information-based service system and balancing the demand and supply of the information in Chinese rural areas, the key problems like, the production, marketing and delivery of crops products can be solved and the goal of promoting the equalization of the government’s public service can be achieved ultimately.


Rural informationization; Service mode; The practice of Chongqing; Path selection

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