The special topic calls for papers on Research on the Psychology Mechanism of Consumer Internet Sharing Behavior and such papers will appear in Studies in Sociology of Science as a special column.
Affiliated research area: Sharing, Internet Sharing Willingness, Internet Sharing Behavior, Psychology Mechanism
Sharing is a kind of reciprocal prosocial behavior, which can help consumers to cooperate with each other and reduce the transaction costs during the consumption process. Sharing is a public behavior, which is a powerful tool to combine consumers together and establish stable sensation and bonds among them. With the innovation and development of Internet technology, and also with more and more consumers like to participate in product or service and production with their increasing ability, it becomes much more convenient to share on the Internet, which can radiate to a wide area and gain a larger synergy effect. Therefore, as an instinct behavior of human beings, sharing is an old and hot topic in consumption field, which has a valuable theoretical and practical meaning especially in Internet marketing field. In this study we examine the antecedents and moderators of internet sharing behavior, we put forward our hypothesis and research model and then we draw some conclusions and recommendations.
In addition to the Review and Original Articles by invited speakers, we are inviting you to submit a relevant research paper on Research on the Psychology Mechanism of Consumer Internet Sharing Behavior for consideration. Papers will be subject to normal peer review and must comply with the Guide for Authors.
To submit papers to the “Research on the Psychology Mechanism of Consumer Internet Sharing Behavior” Special Topic, please go to http://www.cscanada.net. With your submission, please state clearly to the editor that your manuscripts are submitted to the Special Topic Research on the Psychology Mechanism of Consumer Internet Sharing Behavior.
2012 International Joint Conference on Service Sciences
Related Journals (Special issue):
Studies in Sociology of Science, ISSN 1923-0176 [Print], ISSN 1923-0184 [Online]. http://cscanada.net/index.php/sss/index
Research on the Psychology Mechanism of Consumer Internet Sharing Behavior ISBN: 978-0-7695-4731-2
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