Strategy Adjustment of Walmart China

Yanrong LIU


With its “Everyday Low Price” strategy (EDLP), Walmart Inc established itself as the global leader in retailing. Again by adopting low price strategy, Walmart expanded its business into international market. However, 16 years after Walmart entered Chinese market, its low price strategy has not achieved its effect and its profit does not match the number of outlets it operates. Therefore, Walmart has to make adjustment to its EDLP strategy in order to survive in this complex and competitive retailing environment of China. This paper intends to illustrate the causes for Walmart’s strategy adjustment and accordingly propose some tactics.


Walmart China; EDLP; Strategy adjustment

Full Text:



Chan, A. (Ed.). (2011). Walmart in China. ILR Press.

Ding, T., & Yang, Y. M. (2010). Walmart’s expansion in Chinese market: Mode, process and strategy change. Chinese Retail Research, 6, 51-64. (In Chinese).

Gao, R. A. (2012). The counter measures of China’s logistics industry. The Economist, 4, 267-268. (In Chinese).

He, C. Y. (2012). The problems and countermeasures of chain operation of China retail industry. Logistics Engineering and Management, 4, 47-48. (In Chinese).

Jin, N. W., & Sun, Z. (2013, April 12). The future development of foreign retailers. Financial Times, (04), 12. (In Chinese). Retrieved from

Schell, O. (2011). How Walmart is changing China. Atlantic Magazine, 12. Retrieved from

Walton, S. An introduction to Retrieved from

Wang, Q. L. (2009). Walmart’s strategy positioning and the enlightenment of its localization in China. Price and Market, 8, 37-41. (In Chinese).

Zhao, B. B. (2012). The study on logistics development of China’s retail industry. Modern Economic Information, 19, 193-194. (In Chinese).



  • There are currently no refbacks.

Share us to:   


  • How to do online submission to another Journal?
  • If you have already registered in Journal A, then how can you submit another article to Journal B? It takes two steps to make it happen:

1. Register yourself in Journal B as an Author

  • Find the journal you want to submit to in CATEGORIES, click on “VIEW JOURNAL”, “Online Submissions”, “GO TO LOGIN” and “Edit My Profile”. Check “Author” on the “Edit Profile” page, then “Save”.

2. Submission

  • Go to “User Home”, and click on “Author” under the name of Journal B. You may start a New Submission by clicking on “CLICK HERE”.

We only use three mailboxes as follows to deal with issues about paper acceptance, payment and submission of electronic versions of our journals to databases:;;

 Articles published in Management Science and Engineering are licensed under Creative Commons Attribution 4.0 (CC-BY).


Address: 9375 Rue de Roissy Brossard, Québec, J4X 3A1, Canada

Telephone: 1-514-558 6138
Http:// Http://

Copyright © 2010 Canadian Research & Development Centre of Sciences and Cultures