Strategy Adjustment of Walmart China
With its “Everyday Low Price” strategy (EDLP), Walmart Inc established itself as the global leader in retailing. Again by adopting low price strategy, Walmart expanded its business into international market. However, 16 years after Walmart entered Chinese market, its low price strategy has not achieved its effect and its profit does not match the number of outlets it operates. Therefore, Walmart has to make adjustment to its EDLP strategy in order to survive in this complex and competitive retailing environment of China. This paper intends to illustrate the causes for Walmart’s strategy adjustment and accordingly propose some tactics.
Chan, A. (Ed.). (2011). Walmart in China. ILR Press.
Ding, T., & Yang, Y. M. (2010). Walmart’s expansion in Chinese market: Mode, process and strategy change. Chinese Retail Research, 6, 51-64. (In Chinese).
Gao, R. A. (2012). The counter measures of China’s logistics industry. The Economist, 4, 267-268. (In Chinese).
He, C. Y. (2012). The problems and countermeasures of chain operation of China retail industry. Logistics Engineering and Management, 4, 47-48. (In Chinese).
Jin, N. W., & Sun, Z. (2013, April 12). The future development of foreign retailers. Financial Times, (04), 12. (In Chinese). Retrieved from http://www.ftchinese.com/story/001049895
Schell, O. (2011). How Walmart is changing China. Atlantic Magazine, 12. Retrieved from http://www.theatlantic.com/...walmart-is-changing-china/308709/
Walton, S. An introduction to Walmart.com. Retrieved from http://www.walmart.com/cp/ An-Introduction-to-Walmart.com/542413
Wang, Q. L. (2009). Walmart’s strategy positioning and the enlightenment of its localization in China. Price and Market, 8, 37-41. (In Chinese).
Zhao, B. B. (2012). The study on logistics development of China’s retail industry. Modern Economic Information, 19, 193-194. (In Chinese).
- There are currently no refbacks.
How to do online submission to another Journal?
1. Register yourself in Journal B as an Author
We only use three mailboxes as follows to deal with issues about paper acceptance, payment and submission of electronic versions of our journals to databases:
firstname.lastname@example.org; email@example.com; firstname.lastname@example.org
Copyright © 2010 Canadian Research & Development Centre of Sciences and Cultures
Address: 730, 77e AV, Laval, Quebec, H7V 4A8, Canada
Telephone: 1-514-558 6138