The ‘Inside-out’ and ‘Outside-in’ Approaches on Students’ Perceived Service Quality: An Empirical Evaluation

Kwek Choon Ling, Lau Teck Chai, Tan Hoi Piew


Competition for student enrollment has intensified with the liberalization of the private higher education industry in Malaysia. This has prompted the higher private education institutions to pay more attention in assessing the overall students’ perceived service quality of the respective institution. The aim of this research is to evaluate and validate the determinants of the overall students’ perceived service quality for a private higher education institution in Malaysia, based on the combination of both the ‘inside-out’ and ‘outside-in’ approaches. A total of 458 undergraduate business students from a private university in Malaysia participated in this research. The research found that contact personnel, quality of librarians, access to facilities, curriculum, staff responsiveness from the Division of Examinations and Awards, reputation of the tertiary institution and academic program, amount of recreational activities, and cost of courses offered were positively related to the overall students’ perceived service quality. Keywords: inside-out approach; outside-in approach; perceived service quality; Malaysia


inside-out approach; outside-in approach; perceived service quality; Malaysia

Full Text:




  • There are currently no refbacks.

Copyright (c)

Share us to:   


  • How to do online submission to another Journal?
  • If you have already registered in Journal A, then how can you submit another article to Journal B? It takes two steps to make it happen:

1. Register yourself in Journal B as an Author

  • Find the journal you want to submit to in CATEGORIES, click on “VIEW JOURNAL”, “Online Submissions”, “GO TO LOGIN” and “Edit My Profile”. Check “Author” on the “Edit Profile” page, then “Save”.

2. Submission

  • Go to “User Home”, and click on “Author” under the name of Journal B. You may start a New Submission by clicking on “CLICK HERE”.

We only use three mailboxes as follows to deal with issues about paper acceptance, payment and submission of electronic versions of our journals to databases:;;

 Articles published in Management Science and Engineering are licensed under Creative Commons Attribution 4.0 (CC-BY).


Address:1055 Rue Lucien-L'Allier, Unit #772, Montreal, QC H3G 3C4, Canada.

Telephone: 1-514-558 6138
Http:// Http://

Copyright © 2010 Canadian Research & Development Centre of Sciences and Cultures