The Difference of Between Event Marketing and Activity Marketing

Yan CUI, Yinhe CUI

Abstract


In the modern commodity economy society, Event marketing and Activity marketing have long been regarded as golden opportunities in marketing management by companies, therefore a large number of enterprises have fit them into the system of marketing strategy. But in recent years, scholars and companies simply confuse these two concepts with each other. They hold the opinion that event marketing is activity marketing and vice versa, besides the way to call them, no essential difference lying in. It’s hardly realized that the opinion stated above mixed the attributes of these two. This concept is not only unfavourable to the realization of intended marketing goals, but also go ill with the control of different business opportunities in Event marketing and Activity marketing.

Keywords


Event marketing; Activity marketing; discrepancy; Activity marketing; advertisement

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References


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DOI: http://dx.doi.org/10.3968/11921

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