Game Operating Platform’s Pricing Model and the Influencing Factors of Price - Based on the Bilateral Market Perspective

WANG Na, WANG Xingzhou


In this paper, we used the theory of bilateral market analysing the pricing model platform and influencing factors for game operators .we pointed out that the game operating platform has the typical characteristics of the bilateral market, showing a significant positive network externalities. Through the establishment of the pricing model of the game operating platform under the monopoly and competition cases, the article analysed its’ pricing issues, and we got that the game developers and players’ price elasticity of demand, the size of the user's network externalities from the other side, the market competition of game operations, the game operating platform’s bilateral costs to provide products or services and competitive operating platform’s degree of difference in providing products or services are the major factors in the game operating platform pricing.
Key words: Game operator platform; Bilateral market; Pricing model; Influencing factors


Game operator platform; Bilateral market; Pricing model; Influencing factors

Full Text:




  • There are currently no refbacks.

Copyright (c)

Share us to:   


  • How to do online submission to another Journal?
  • If you have already registered in Journal A, then how can you submit another article to Journal B? It takes two steps to make it happen:

1. Register yourself in Journal B as an Author

  • Find the journal you want to submit to in CATEGORIES, click on “VIEW JOURNAL”, “Online Submissions”, “GO TO LOGIN” and “Edit My Profile”. Check “Author” on the “Edit Profile” page, then “Save”.

2. Submission

  • Go to “User Home”, and click on “Author” under the name of Journal B. You may start a New Submission by clicking on “CLICK HERE”.

We only use three mailboxes as follows to deal with issues about paper acceptance, payment and submission of electronic versions of our journals to databases:;;

 Articles published in International Business and Management are licensed under Creative Commons Attribution 4.0 (CC-BY).


Address: 1055 Rue Lucien-L'Allier, Unit #772, Montreal, QC H3G 3C4, Canada.
Telephone: 1-514-558 6138 
Website: Http:// Http://

Copyright © 2010 Canadian Research & Development Centre of Sciences and Cultures