The Role of Corporate Brand in the Entrepreneurial SMEs Total Brand
Small and medium enterprises (SMEs) make an important part of the economy of countries and are companied by employment and economic blossoming. Even so, these companies have never been the focus of the science of brand and most of the literature on brand has been written about large companies which have different specifications from SMEs. Thus, SME brand is a new area that recently has introduced the corporate brand as an appropriate framework for branding in the SMEs, but there are limited numbers of scientific models of SME corporate brand. This research tries to study the effect and influence of corporate brand in SME brand. The conceptual model was compiled upon making semi-structured interviews and the focus group with a number of successful entrepreneurs in Tehran and Yazd provinces. The questionnaires were distributed through in two provinces. Data were analyzed and modeled by Lisrel software in the form of structural equation modeling. In this research, the SEMs corporate brand is operationally defined, the role of corporate brand in SME brand is confirmed, and strategies are presented on this basis.
Key words: Corporate brand; Entrepreneur; SME; Entrepreneurship
Corporate brand; Entrepreneur; SME; Entrepreneurship
- There are currently no refbacks.
How to do online submission to another Journal?
If you have already registered in Journal A, then how can you submit another article to Journal B? It takes two steps to make it happen:
1. Register yourself in Journal B as an Author
Find the journal you want to submit to in CATEGORIES, click on “VIEW JOURNAL”, “Online Submissions”, “GO TO LOGIN” and “Edit My Profile”. Check “Author” on the “Edit Profile” page, then “Save”.
Go to “User Home”, and click on “Author” under the name of Journal B. You may start a New Submission by clicking on “CLICK HERE”.
We only use three mailboxes as follows to deal with issues about paper acceptance, payment and submission of electronic versions of our journals to databases: email@example.com; firstname.lastname@example.org; email@example.com
Copyright © 2010 Canadian Research & Development Centre of Sciences and Cultures
Address: 730, 77e AV, Laval, Quebec, H7V 4A8, Canada
Telephone: 1-514-558 6138