A Study of Dominant Motives Among College Students

Yangang XU, Xiaoyan XU, Liqiong DUAN


The present study assessed Chinese college students’ motivation by measuring their personal strivings and proposed 17 major motives. These motives could be grouped into three dimensions: self—other or society, material or biology – spirituality, and appearance – inner motives. Among these 17 motives, the most popular four motives were Self-Improvement, Achievement, Enjoyment, and Health. In general, male students exhibited significantly higher Achievement than female students, and female students showed significantly higher Intimacy, Enjoyment, Good Appearance, and Environmental Protection than male students.


Personal strivings; Motivation; Types of motivation

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DOI: http://dx.doi.org/10.3968/j.hess.1927024020130501.1092


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