Impact of Beauty Fashion on Contemporary Chinese Youth

Changsong LI


Beauty Fashion is the product as well as the reflection of the new age. Its emergence and prosperity, on the one hand, cater to the contemporary Chinese Youth’s psychological seeking for beauty characterized by seeking for novelty, change and fashion; on the other hand, they have exerted immense impact on the young’s value orientation, aesthetic sentiment, consumer attitude, character and lifestyle due to their own limitations and their incomplete understanding of beauty and fashion.


Beauty fashion; Youth; Impact

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Deng, Z. M., & Ren, Y. M. (2001). I choose and I like—Contemporary social fashion and college students. Beijing: China Youth Publishing House.

Deng, Z. M., & Ren, Y. M. (2007). Social fashion and contemporary youth. Chongqing: Southwest China Normal University Press.

Yang, W. (2004). This way of beatification can stimulate self-confidence. China Beauty Fashion.

Zhang , J. F. (2002). Modern youth psychology. Chongqing: Chongqing Press.



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