Government Conduct: The Guiding Force for Developing National Soft Power
Only the conduct of a government that strives to serve the people that empowered it can produce governmental soft power. The soft power of a government constitutes the guiding and consolidating force for the soft power of a country. In order to give full play to these forces, great attention should be paid to the dynamic composition of soft power. In the structural system of governmental soft power, the character of the head of state is the soul while universal values constitute the soil; the concept of “small government large people” becomes the practical norm; the construction of extensive social credibility is the approach that generates governmental soft power; the moral guidance of government conduct is the fundamental way to release the function of governmental soft power; constitutional politics forms the institutional cornerstone where governmental soft power can be created and developed.
Key words: Governmental soft power; The character of the head of state; Universal values; Government credibility; Moral guidance of government conduct
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