A Brief Introduction to Chinese Mascot
Chinese mascot as the embodiment of auspicious concept is one of the important components of the folk culture and also a mirror reflecting the spirit of the Chinese nation’s character and the pursuit of happy life. In China, mascots are both culture symbols and cultural objects. Coming into being in the specific context of Chinese society, they are the products of multiple political, economic and cultural forces. Chinese mascot has been developing along with its long history. Chinese traditional mascot embodies profound national ideas and it is outstanding cultural heritage with a glorious history, while the Chinese modern mascot follows the tradition and at the same time links with the modern trend of international design. So there exist cultural differences between the traditional and modern mascots in plastic art, form component, cultural psychology and social function and so on.
Key words: Auspicious concept; Chinese mascot; Cultural differences
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