Brief Analysis on China Rural Tourism

Cheng-hua ZHAO


This paper analyzes the strengths and existing problems in the development of China rural tourism, putting forward some main countermeasures in many areas: strengthening layout and industrial management; promoting the cultural taste of rural tourism products and how to improve the construction and management level of this industry. Additionally, it is discussed in which way that exerts the government’s roles to push up corporately the development of rural tourism industry and living conditions of local people.
Key words: China, Rural tourism, Strengths, problems, countermeasure
Résumé: L’article présent analyse les points forts et les problèmes existant dans le développement du tourisme rural de Chine et propose des contre-mesures dans bien des domaines : le renforcement de l’arrangment et du management industriel, la promotion des produits culturels du tourisme rural et l’amélioration du niveau de construction et de management de cette industrie. En plus, l’auteur discute de quelle manière le gouvernement joue son rôle pour favoriser le développement du tourisme rural et améliorer les conditions de vie de la population locale.
Mots-Clés: Chine, tourisme rural, points forts, problèmes, contre-mesure

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