A Study of the Strategies Adopted by Italian Enterprises in China for the Protection of Intellectual Property

Haihong ZHANG, Juying DAI

Abstract


Italy is a major manufacturing exporter. The export revenue takes up a significant proportion of its national income to which exported commodities of Italian brands contribute a great deal. This is why the Italian authority has been making continuous efforts to crack down on intellectual property infringement for the protection of Italian exports and ultimately the stability of the Italian economy. Once entering the Chinese market where counterfeit consumer goods go rampant, Italian enterprises have the urge to fight against different kinds of counterfeiting under the intellectual property laws so that the trustworthiness among consumers and the benefits brought by intellectual property rights protection can be maintained.


Keywords


Italian enterprises; China; Intellectual property; Protection strategy

Full Text:

PDF

References


Ministry of Commerce. (2008). Italy’s intellectual property system. Retrieved December 22 from http://www.cacs.gov.cn/cacs/news/paihangshow.aspx?articleId=48753

Ministry of Commerce. (2010). Italy ranks 8th in the quantity of patent applications among developed countries. Retrieved May 12 from http://www.mofcom.gov.cn/aarticle/i/jyjl/m/201005/20100506910717.html

Xinhua News. (2011). Foreign businesses file much more patent applications in China than their Chinese counterparts in overseas markets. Retrieved September 7 from http://news.xinhuanet.com/fortune/2011-09/07/c_121998515.htm




DOI: http://dx.doi.org/10.3968/8510

Refbacks

  • There are currently no refbacks.


Copyright (c) 2016 Canadian Social Science

Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.


Share us to:   


Reminder

  • How to do online submission to another Journal?
  • If you have already registered in Journal A, then how can you submit another article to Journal B? It takes two steps to make it happen:

1. Register yourself in Journal B as an Author

  • Find the journal you want to submit to in CATEGORIES, click on “VIEW JOURNAL”, “Online Submissions”, “GO TO LOGIN” and “Edit My Profile”. Check “Author” on the “Edit Profile” page, then “Save”.

2. Submission

  • Go to “User Home”, and click on “Author” under the name of Journal B. You may start a New Submission by clicking on “CLICK HERE”.
  • We only use three mailboxes as follows to deal with issues about paper acceptance, payment and submission of electronic versions of our journals to databases: caooc@hotmail.com; css@cscanada.net; css@cscanada.org

 Articles published in Canadian Social Science are licensed under Creative Commons Attribution 4.0 (CC-BY).

 CANADIAN SOCIAL SCIENCE Editorial Office 

Website: Http://www.cscanada.net Http://www.cscanada.org 
E-mailcss@cscanada.net, css@cscanada.org

Copyright © Canadian Academy of Oriental and Occidental Culture